Practical data shows that dogs fed Bella+Duke raw food are more active and sleep better. Smart tracking technology proves the health benefits of nutrition.
Pasching, Austria/Edinburgh, Scotland, December 18, 2025 — A new analysis of dog health data by Tractive, a global leader in pet health monitoring and GPS tracking, has found that dogs fed organic food from Bella+Duke, a UK specialist in high-quality pet nutrition, are more active and enjoy better rest than other dogs. The study, which compared the health metrics of thousands of anonymous dogs across the United Kingdom, demonstrates the power of combining quality nutrition with accurate, real-time health monitoring.
Dogs fed Bella+Duke show higher activity and better sleep
Tractive’s smart trackers made it possible to monitor the activity, sleep, resting heart rate, and resting respiration rate of the dogs following the Bella+Duke diet. These metrics were compared to those of other dogs in the same region that did not follow the Bella+Duke diet. The results were clear: the dogs fed Bella+Duke were always more active and enjoyed better sleep, showing an overall improvement in their well-being.
Tractive’s smart trackers collect millions of data points every day, which are then analyzed to turn raw behavioral and health metrics into clear, actionable insights and proof points for dog owners and partners. Thanks to an exceptionally large volume of real-world data points, Tractive is setting new benchmarks in dog health monitoring and exploring how nutrition relates to dog health.
Smart monitoring informs healthy food choices
Michael Hurnaus, CEO and co-founder of Tractive, says:
“Our goal is to make dog parents, and our partners, truly understand and improve the well-being of dogs. This study shows that, thanks to our technology and the data we collect every day, we can accurately measure the positive impact that high-quality nutrition, like Bella+Duke, has on the health of dogs.”
Dr Brendan Clarke BVetMed MRCVS, Senior Veterinary Consultant at Bella+Duke, says:
“Eating raw is one of the most impactful decisions an owner can make. I’ve been recommending raw food to clients for over 25 years and we see amazing improvements in health when dogs make the switch. It’s great to see the benefits of a natural, raw diet reflected in the data that Traktive is able to measure so accurately with their technology.”
The results highlight the benefits of making health claims backed by reliable data and show how new approaches to nutrition and technology can work together. This collaboration gives today’s dog parents new ways to integrate smart monitoring and nutrition, providing valuable insights to better understand and support their dogs’ needs.
About Traktive:
Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners around the world, Tractive helps keep dogs and cats safe and healthy with real-time location tracking, health monitoring, sleep information, and predictive health alerts.
Learn more at www.tractive.com
About Bella+Duke:
Bella+Duke was launched seven years ago to create raw food for pet lovers to feed their pets. Since both of the lost dogs were too young to develop cancer, co-founders Mark and Tony were devastated that the food they were hoping to feed their pets was actually highly processed and low in protein. They are determined to challenge the pet food industry to do better and create a trusted and transparent brand that helps educate pet parents about the benefits of nutrition. Today, Bella+Duke is the UK’s leading pet food and animal wellness subscription company serving over 3 million meals a month. It has won many awards and continues to challenge and champion the right pet nutrition and the right breeds as a natural choice for every pet owner.
The pet food subscription consists of a nutritious and easy-to-use diet that is raw ground meat and mixed with meaningful seasonal fruits and vegetables.
For more information, visit www.bellaandduke.com
Media Contacts:
Marta Melendez, Partnership Manager
[email protected]
The Bella+Duke Marketing Team
[email protected]