The new collaboration marks a major step in a deeper ecosystem partnership in pet care
Pasching, Austria / London, UK, December 18, 2025 – Tractive, the global leader in pet health monitoring and GPS tracking, today announced a new strategic partnership with Napo Pet Insurance, a UK pet insurer focused on comprehensive life cover and a six-star customer experience. As part of the partnership, eligible new Napo customers will receive a Tractive GPS device when they take out a policy.
The partnership reflects Tractive’s broader strategy to work closely with the pet industry’s leading players and create long-term, integrated solutions that improve the lives of pets and bring peace of mind to their owners.
This first launch marks the the first step in deeper collaborationboth companies are working on the perfect integration between pet insurance and smart pet technology.
A Win-Win for Pet Owners, Insurers, and the Industry
By combining Napo’s lifetime cover and customer-first pet insurance with Tractive’s pet health monitoring and real-time GPS tracking technology, the partnership delivers immediate value to new pet owners – while supporting proactive pet care over time, with customer consent and privacy as a priority.
At Tractive, the partnership emphasizes the company’s growing role as preferred technology partner for insurers and pet care companies looking to diversify their offerings and deepen customer engagement.
“This partnership with Napo is a strong sign of where the pet industry is headed,” said Michael Hurnaus, CEO of Tractive.
“Pet insurance and smart technology are a natural fit. By working with forward-thinking partners like Napo, we’re not only expanding our reach into key markets like the UK, but also building the foundation for deeper integration that benefits pets, owners, and the entire ecosystem. Partnerships like this are the foundation of Tractive’s long-term growth strategy.”
“At Napo, we create pet insurance that truly protects pets and supports customers, with comprehensive coverage and a six-star experience,“ said Jean-Philippe Doumeng, CEO of Napo. “Working with Tractive allows us to add practical peace of mind from day one. This is the first step in a broader partnership focused on prevention, safety, and helping pets live healthy lives.“
Looking Forward
Although the free offering of the Tractive device represents the first phase of the partnership, both companies are already exploring a deeper integration of the product designed to improve protection and security, with any data-driven features built into the customer’s explicit consent and appropriate privacy protections.
This partnership further strengthens Tractive’s position as an enabler for insurers looking to innovate and build attractive, future-proof pet insurance products.
About Traktive:
Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners around the world, Tractive helps keep dogs and cats safe and healthy with real-time location tracking, health monitoring, sleep information, and predictive health alerts.
Learn more at tractive.com
About Napo Pet Insurance
Napo is a UK-based pet insurer that sets a new standard for pet insurance: fast, fair, and human. Napo offers comprehensive lifetime cover rated Which? Best Buy 2025. In 2025, Napo won Insurance of the Year at the Modern Claims Awards for the second year running, as well as numerous industry awards for claims efficiency and customer satisfaction. Napo’s mission is to create an ecosystem for pets that people turn to first: for protection, prevention, and ongoing support throughout their pet’s life.
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