(GGG) is hosting its annual Small Business Sales Week to kick off the lead up to summer with (more) deals soon to follow on the last Monday of May (also known as Memorial Day in the United States).
Why does one of the biggest marketing events of the year coincide with the day the United States has chosen to honor US soldiers who have died serving in the United States Armed Forces? I don’t know, but if I had to guess, it probably has to do with the mattress.
This year, sales will begin May 12 to May 19.
In addition to the deals below, be sure to check out for more discounts and the rumored 10% off they’ll be offering (usually the steepest discount you get from GGG and these small outdoor brands have thin margins).
These are (mostly) small brands that may have just started or have been around for a while, but they are not available in supermarkets or on websites, as they do not have the production capacity (or the demand – yet) to be there. These brands range from one person with a 3D printer and some great ideas to big names, established in the big light and outside.
Some brands offer discounts without an additional code, while others may require a coupon code SBSW2026 on the way out. I have tried to mention below what you need.
- Aardwolf Gear Co. – 20% off sitewide + free shipping on $50+
- Aarn Packs – Free set of Lasso Locks + Aarn NOSO patch with all backpack orders (except Little Llama and Pace Magic 20)
- Stay Outside – 20% off sitewide – first 10 orders receive a Northwoods inspired sticker printed on easy-to-use kraft paper – SBSW2026
- Adotec Gear – 25-50% off select items
- allmansright – 10%-15% off sitewide
- Alpenglow Gear Co. – 20% off sitewide + free US shipping on $15+
- Alpine Fit – 10-40% off Small Business Week collection
- Angry Pika Food Co. – 20% off storewide – SBSW2026
- Arms of Andes – 20% off sitewide + free shipping
- Backcountry Exposure – 15% off all Backcountry Exposure Gear – SBSW2026
- BearVault – 20% off all classic BearVaults (BV425, BV450, BV475, BV500)
- BoglerCo – 15% off all trowels
- Bowl & Kettle – 10% off all merchandise and food (bundles excluded), Free shipping on orders $75+
- Brautigam Expedition Works – 15% discount on all packing materials
- Brunton – General sale
- Brynje – 15% off sitewide (excludes clearance items) – SBSW2026
- Bullmoose Softgoods – 10-20% off sitewide
- Burgeon Outdoor – Spend $200, save 25% + free shipping
- Bushlore Press – $5 off Edible Plant Field Guide V1
- Cam’s Backpacking Gear – Up to 20% off sitewide
- Canyon Crack – 25% off any order
- Chicken Tramper Ultralight Gear – 20% off off-the-shelf gear, Custom Wallets, and SwitchPacks, 25% off Water Bottle Sleeves and Bear Can Keys
- Cnoc Outdoors + Cowboy Camping – 25% off a Cnoc Outdoors item with the purchase of a Cowboy Camping item
- COBA – 25% off sitewide – SBSW2026
- Dangle Supply – 15% off sitewide
- Embark Maple Energy – Maple Energy on Sale + Free Shipping
- Farm to feet – 15% off sitewide – SBSW2026
- Farm to Summit – 20% off non-packaged meals and lattes – SBSW2026
- FarPointe Outdoor Gear – Build Your Kit Sale: 1 item 20% off, 2 items 25% off, 3+ items 30% off (Excludes new TecnoWool Cruisers)
- FKT Gear – 20% off sunglasses sitewide
- The Giver’r – 25% off Classic Give’r Gloves & 4-Season Give’r Gloves – SBSW2026
- Glacial Gear – 20% off sitewide
- Good Detour – Worldwide sale + free shipping on orders $75+
- Grubcan – 10% off Carbon/Kevlar Grubcans
- High Tail Designs – 15% off Sailcloth TX products
- Holey Hiker Bidets – 17% off Holey Hiker Bidets
- Hydroblu – 20% off and free shipping on orders $75+
- Igneous – 20% off everything
- Itacate – 15% discount on the side
- Jereko Gear – 10% off all Jereko Gear branded gear and used gear
- Kahtoola – 50% off last season Crampons (KTS and K10) and waterproof gaiters (NAVAgaiter and LEVAgaiter)
- Katabatic Gear – 20% off Jackets, Bivys, and Hoods
- Kula Fabric – 20% off sitewide + free mini Kula with orders over $35
- LEVE Outdoor Co. – Up to 30% off sitewide
- LiteAF – Universal sales
- LITE WERKS – 20% off sitewide + free shipping on orders over $99 – SBSW2026
- Luxefly Basecamp – 20% off orders of $100+ – SBSW2026
- Nashville Pack – 10% off sitewide
- Neve Foods – 12% off 6 packs and assorted packs – SBSW2026
- Nomad Nutrition – Select food for sale
- NOMaste – Buy a variety pack of 4 meals and choose additional meals for free – SBSW2026
- One Bottle Hydration – 10% off sitewide
- Outdoor Vitals – Best selling Ventus Active Hoodies on sale + other selected items on sale
- Parapack – 15% off – SBSW2026
- Pillowcase – 10% off your entire order – SBSW2026
- Pinnacle Foods Co. – 20% off Jalapeño-Cheddar Biscuits and Sausage Gravy entrees.
- Pistil Designs – 15% off sitewide – SBSW2026
- Rescue Dogs – General sale
- pStyle – 15% off all orders. Valid on bulk discounts (up to 35% off on 12+ items). Free sticker with every order
- PUPPACKR – 15% off sitewide – SBSW2026
- Purple Rain Adventure Skirts – 20% off sitewide – SBSW2026
- RecPak – 25% off – SBSW2026
- Red Paw Pack – 15% off sitewide
- SAMBOB – 20% off store wide – SBSW2026
- SilverAnt Outdoors – 20% off sitewide – SBSW2026
- Sky View Tents – 10% off sitewide – SBSW2026
- SkyGOAT – 20% off Hoodies, Jackets, Half Zips, Joggers, Dresses, Skirts
- SlingFin – BOGO-free footprint with any tent purchase – SBSW2026
- Space Bear Bags – 15% off most gear
- Squak – 20% off – SBSW2026
- Suluk 46 – FREE Shipping on all orders in the US and Canada
- SWIFT INDUSTRIES – 15-40% off sitewide
- Symbiosis Gear – 20% off Aspen backpack
- Tater Boost – 25% off sitewide
- Territory Run Co. – 20% off sitewide
- Thrupack – 10%-20% off sitewide
- TownShirt Co. – Spend $100, get a free Sit Pad ($24.99 value)
- Trail Butter – 15% off sitewide – SBSW2026
- Trail Goods Co. – 15% off all food – SBSW2026
- Trailbrush – 25% off all Purple brushes and kits. FREE toothpaste with every brush.
- Trekker Joe’s – 20% off sitewide
- Tumble On Outfitters – 20% off sitewide
- UltraliteSacks – Worldwide Sales
- Ursack – 25% off all Ursack bags
- Vaucluse Ventilation Gear – 25% off all ventilation gear – SBSW2026
- Wildfire Spice Co. – 20% off sitewide – SBSW2026
- Wūru Wool Company – 20% off sitewide
- YAMA Mountain Gear – 15% off Flat & Tapered tarps, Pogies, Rain Skirts, and DCF Backpacks – SBSW2026
- YourYuckies – 20% off Sitewide – SBSW2026
- Yumbini Foods – 20% off worldwide + free shipping – SBSW2026
- Zenbivy – Up to 25% off sitewide + additional 10% off bulk
- Zpacks – 10% off sitewide