Milan, Italy / Pasching, Austria—May 18, 2026 | Technology company Bending Spoons today announced that it has closed the acquisition of Tractive, an Austria-based global leader in location tracking and health monitoring for pets. The final acquisition agreement was made in March 2026.
Michael Hurnaus, CEO and founder of Tractive, said about the acquisition: “Building Tractive into a global leader in pet safety over the past thirteen years has been an extraordinary journey. We are committed to providing pet owners with peace of mind, and we grew that device into a product trusted by millions of people around the world. I am proud of how far Bendingci has come under everything, and the Bendingci team has come so far. Spoons
Luca Ferrari, Bending Spoons CEO and co-founder, said today: “We are impressed with what the Tractive team has built. The business is already on a strong path, and we are confident that the technology and proprietary technology we have developed at Bending Spoons will accelerate the growth of Traktive. next-generation devices, and make the product more accessible to pet owners everywhere.”
Tractive is the latest popular product to join Bending Spoons. In January 2026, Bending Spoons acquired AOL, and the $500 million acquisition of Eventbrite closed in March 2026.
Counselors
Milbank LLP, E+H Rechtsanwälte GmbH, and 42law acted as legal advisors, Ecovis as tax advisor, and Houlihan Lokey as financial advisor to Tractive’s shareholders.
Freshfields LLP acted as legal advisor and JP Morgan acted as financial advisor to Bending Spoons, while EY Advisory SpA provided financial and tax due diligence services.
About Traktive
Tractive is the world leader in location tracking and health monitoring for pets. Founded in 2012 and based in Pasching, Austria, the company develops wearable devices and applications that allow pet owners to track their pets’ location, activity, and health metrics. By combining GPS, mobile communications, and data analytics, Tractive helps make pet care smarter and gives millions of pet parents greater peace of mind.
For more information, visit tractive.com.
About Bending Spoons
Gonga Spoons acquires and develops digital businesses. It hosts AOL, Brightcove, Eventbrite, Evernote, komoot, Meetup, Remini, StreamYard, Vimeo, WeTransfer, and many others. The company’s products have served more than a billion people, with more than 400 million active users and 7 million monthly paying customers, including many Fortune 500 businesses.
Gonga Spoons acquired a long-term holding, and never sold the property business. After an acquisition, a company often invests in an ambitious effort to fix the technology, redesign the user interface, accelerate the release of new features, improve marketing and monetization, and rebuild the organization for long-term efficiency.
At the core of the company is a relentless focus on talent acquisition and workplace efficiency. Bending Spoons received approximately 800,000 job applications in 2025 alone, for a job rate of 0.04%, and has many places to finish Great Place to Work awards.
For more information, visit bengspoons.com.
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Bending Spoons: [email protected]