As part of this partnership, Spot Pet Insurance customers can get a comfortable Tractive device to support the safety and health of their pets.
Seattle, Washington / Miami, Florida, February 6, 2026 – It’s lovelythe global leader in pet health monitoring and GPS tracking, today announced a new strategic partnership with Spot Pet Insuranceknown for customization and a modern, digital first customer experience. As part of the partnership, pet owners can get a compatible Tractive device with Spot Perks*.
The partnership reflects Tractive’s broader strategy to work closely with the pet industry’s leading players and create long-term, integrated solutions that improve the lives of pets and bring peace of mind to their owners. This is just the beginning of the partnership, and both companies are actively exploring ways to deepen and expand the partnership over time.
A Win-Win for Pet Owners, Insurers, and the Industry
By combining flexible, customizable pet insurance plans with Tractive’s pet health monitoring and real-time GPS tracking technology, the partnership brings peace of mind to pet owners. Together, the companies aim to support proactive pet care over time, with customer consent and privacy as a priority.
Tractive smart trackers help keep pets safe with real-time GPS tracking, location history, and visual calls with instant escape alerts, while also providing daily health information based on pet activity, sleep, and behavior. For dogs, Tractive’s Smart Dog Tracker also monitors vitals such as heart rate and resting respiratory rate to help detect potential health problems early.
For Tractive, the partnership underscores the company’s growing role as the technology partner of choice for pet care products seeking to differentiate their offerings and deepen customer engagement.
“Pet owners want to know that their pets are safe, sound, and secure—and that’s exactly what this partnership delivers,” it said. Michael Hurnaus, CEO of Tractive. “By combining Spot’s insurance coverage with Tractive’s GPS and health monitoring, we’re helping owners prevent problems, act faster, and worry less. This partnership is about making pet care easier and more reliable.”
“At Spot, our aim is to make pet insurance easy, accessible and a real help to pet parents,” it said. Scott TaylorPresident of Spot Pet Insurance. “Partnement with Tractorive allows pet owners to add an extra layer of everyday peace of mind. This is an exciting first step in a broader partnership focused on prevention, safety, and helping pets live longer, healthier lives.”
About Traktive
Founded in Austria, Tractive is the global market leader in pet health monitoring and GPS tracking solutions. Trusted by millions of pet owners around the world, Tractive helps keep dogs and cats safe and healthy with real-time location tracking, health monitoring, sleep information, and predictive health alerts.
Read more at tractive.com
About Spot Pet Insurance
Spot Pet Insurance is a US-based pet insurance company that offers customizable accident and illness plans designed to help pet parents manage the cost of pet care. With flexible options, a simple digital experience, and a strong focus on customer satisfaction, Spot aims to make it easier for pet owners to protect what matters most—their pets.
Read more at spotpetinsurance.com
*No purchase necessary. See spotpet.com/perks-terms
Freelance ad from Spot Pet Insurance.
Waiting periods, annual deductibles, coinsurance, benefit limits and exclusions may apply. For all policies visit spotpetins.com/sample-policy. Products, schedules, discounts, and prices may vary and are subject to change. More information is available at checkout. Insurance plans are underwritten by Independence American Insurance Company (NAIC #26581. Delawareinsurance Company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254) or United States Fire Insurance Company (NAIC #21113. Petspot are produced by Services, NJ). (NPN # 19246385. 990 Biscayne Blvd Suite 603, Miami, FL 33132. CA License #6000188).
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