Reebok has officially entered the wearable space with the launch of the Reebok Smart Ringaccompanied by a new relationship with F45 Training. This announcement marks a new chapter for Reebok, marking a return to performance innovation with a focus on technology, data, and community-driven fitness.
The Reebok Smart Ring is a simple fitness wearable designed to track heart rate, heart rate variability, blood oxygen levels, sleep stages, skin temperature, and stress. It combines all this data into a single metric called One goal, which gives users a quick read on daily preparedness and recovery.
Battery life is rated at up to seven days, and the device is water resistant to 5 ATM, meaning it can be worn while swimming or showering. Connects to The Reebok Fitness Appallowing users to track trends, see insights, and customize settings.
The ring is designed to be worn 24/7, perfecting workouts and recovery routines alike. Early details suggest it comes in multiple finishes, with a fitting kit available to ensure a perfect fit before purchase.
Price, size, and membership essentials
The Reebok Smart Ring costs $249. Before purchasing, customers order a $10 fitting kit, which allows them to try on sample rings for the perfect fit before committing. Once you buy the ring, that $10 is added to your purchase.
Every ring includes one year of Reebok Fitness membership, which unlocks premium content like guided workouts, wellness programs, and recovery information. After the first year, continued access to that content costs $9.99 per month or $99.99 per year.
Importantly, the hardware itself appears to work without registration, meaning that health tracking, such as heart rate, sleep, and activity is always available even if you decide not to renew the membership.
This approach mirrors what other fitness brands have done: sell hardware directly but put additional features and training tools behind an optional membership.
Cooperation with F45
Reebok’s collaboration with F45 is extensive. Starting in 2026, Reebok will be the official supplier of shoes, clothing, and accessories for all F45 training studios. Coaches will wear Reebok uniforms, and the partnership will extend to a co-branded clothing line, live events, digital workouts, and exclusive member discounts.
The partnership is also directly linked to the launch of the Smart Ring. F45 Studios has begun offering special member discounts on the device, encouraging gym members to use the ring to measure recovery and fitness before classes. This creates a natural ecosystem where members train with Reebok gear, use Reebok technology, and interact with Reebok’s data platform.
Challenges ahead
Breaking into the smart ring market won’t be easy. The space is dominated by Oura, WHOOP, Ultrahuman, and now the upcoming Samsung Galaxy Ring. Each of those players already has a strong data infrastructure and a loyal following.
Reebok will need to prove two things quickly: accuracy and value. If the Smart Ring’s ratings hold up and the information is truly useful, it can establish credibility quickly. But if the app experience feels unfinished or the subscription model is overwhelming, users may hesitate to use it for a long time.
Hardware reliability is another important factor. Battery life, comfort, Bluetooth connectivity, and firmware updates all have to work seamlessly for a product like this to be successful.
My take
The launch of Reebok’s Smart Ring and F45 partnership feels like a smart, calculated step forward. The price point is right, the hardware is attractive, and the inclusion of a year of premium content lowers the barrier for new users.
What makes this interesting is how clearly it fits into Reebok’s vision. This isn’t just another wearable, it’s a move to reconnect with its training roots while embracing modern performance technology. The F45 partnership gives it the cultural credibility and distribution network that most brands could covet.
If Reebok can deliver reliable data, a smooth app experience, and meaningful insights, the Smart Ring can help position the company beyond just a shoe brand. It would make Reebok fit into the connected fitness space, and that would be a big win for both Reebok and F45.
