Another year is in the books! 2022 was a rollercoaster, but within its twists and turns there was incredible value. small new brands and cottages that started. A few of these brands are already available at GGG, and others will join the family in 2023. Any cool new brands you want the world to know about? Let us know in the comments section! Want to see the top new products of 2022? Click here!
The ANDA Ultralight story begins when Dan, a former firefighter and paramedic, along with his wife Silvia and two other friends, were able to get JMT permits to hike Tuolumne Meadows. Weeks ago, the couple had quit their jobs and sold their belongings, leaving their life in Chicago in search of adventure. Despite an ill-fitting backpack, unnecessary spare clothes, and excessive camera equipment, Dan was smitten … and completely bitten by the backpacking bug. Now you make AWESOME ultralight backpacking gear!
Check out ANDA Ultralight
“Apex Giant, which sells a wide range of active lifestyle products spanning camping, backpacking, hiking and everyday carry, is owned and operated by Ben McMillen (founder of Hilltop Packs) and Travis Duncan.
Those products, made of metal and special polymers, include hiking stoves, ultralight grills, portable coffee makers, backpacking hardware and minimalist bags. Everything is made right here in the USA.”
Check out the Apex Giant
“At Embark we believe in the power of positive energy: mind, body, and the world around us. We want to spread positive energy in all its forms, and reimagine what’s possible in our lives, our communities and the planet. Energize, Hydrate and Celebrate with Embark Maple Energy!”
Check out Embark Maple
What’s new? Not really… You’re back on the market after a few years? Yes! “The Prairie Dog Shovel is a very light backpacking trowel that will earn its place in your pack. Weighing in at .6oz (17grams), and with no sharp/snaggy edges, this essential outdoor tool will be in your front pocket every time.”
Check out the Prairie Dog Trowel
Founded by Kevin “Spud” Parlato after hiking the Appalachian Trail in 2021, Spuds Adventure Gear makes quick-connect magnetic pole mounts. Just keep your walking poles in your pocket in less than 3 seconds while walking!
Check out Spuds Adventure Gear
Virga Packing Company 
“After using many different packs we decided there was room for improvement in a certain category: frame packs designed to carry around 35lbs. Although there are plenty of great ultralight backpacks out there, many people in the ultralight backpacking community still seem to insist on something that isn’t there. They (we) want a 55 liter pack that’s light, heavy, heavy, light weight, light weight, clean, light weight, clean and clean. We’re comfortable, and we are passionate and we have a vision that we can end this.”
See Virga Packing Company