2021 was definitely the year to start a new small business. That said… by golly some good ones were started! A few of these models are already available at , and others will join the GGG family in 2022. Any cool new brands you want the world to know about? Let us know in the comments section! Want to see the top new products of 2021? Click here!
“SAMBOB is operated by Sam Roberts, an avid hiker, tailor, and biologist based in Portland, Maine. The business began in early 2021 and has grown into a fun one-man operation, allowing Sam to connect with customers and create hundreds of one-of-a-kind pieces, including pullovers, shorts, vests, and wind jackets that expand SAMBOB’s selection of color-blocking, SAMBOB’s growing colors! features, and sizing, Sam hopes to make the perfect custom fleece available to everyone.”
Check out SAMBOB
“Farm to Summit was founded in 2020 by Louise and Jane Barden, a Durango-based couple with a passion for the hobby and a shared passion for full-flavored farm-to-table food. Together their backgrounds in farming, fine dining, and ecology combine to create a product that aims to not only shake up the way we eat in the back-end system but also help shape our vision of the Farm. The functional future of food, the great paradigm of the era. our new sustainable food.”
Check out Farm to Summit
“Based out of Madison, Wisconsin, Alien Outdoor Gear is a one-man cottage company founded by Brandon York. Inspired by the crazy name he and friends called their hiking group, Aliens, Brandon wanted to honor his friends and all they learned together with Alien Outdoor Gear.
They are dedicated to providing high quality backpacks and accessories to make your next backpacking trip a little more fun without sacrificing durability. Every piece of gear is handcrafted and made to stand up to the rigors of the outdoors.”
Look at AlOutdoor Gear
“During his hike on the Pacific Crest Trail, Jolly noticed that everyone had to choose between the protection of a hoodie from the sun or the wind of a full button-down. After walking for several days with another hiker named Max, who was wearing his mother’s cotton garden shirt with a hood, Jolly knew it was time to make a new technical sun shirt without compromise.”
Check out Jolly Gear
“Located on the Oregon Coast, FarPointe Outdoor Gear creates handmade, small-batch, outdoor clothing from natural and synthetic fabrics. From Merino and Hemp, to Alpha Direct and Wind Pro. In a flash, FarPointe will customize the perfect Hoodie or Thermal bottoms to match the season or terrain you’re exploring.
Invented by Thru-Hikers, all FarPointe products are designed and tested for all outdoor adventures.”
Check out FarPointe
“El Coyote Quilts is a small, family-owned, cottage shop in Arizona. They take a minimalist approach to customizing some of the highest quality, low-key, quilt-style quilts on the market.
Their goal is to handcraft your favorite piece of light gear by considering every element and feature to create a simple, yet versatile quilt.
Founder, Brian Noakes is a helicopter pilot, backpacker, bikepacker, fly fisherman, gear maker, and avid outdoorsman.”
Check out El Coyote Quilts
“Dylan “Pickle” Tonkin, a Pennsylvania native, hiked the Appalachian Trail in 2016 and the Pacific Crest Trail in 2018. It wasn’t just the walking that made Dylan remember hiking. It was the people he met along the way and the amazing places that brought the community together.
With the iconic plants we’ve all come to know and love on the footpaths we call home, Dylan collaborated with artists and trail angels to create amazing Hawaiian-style Urban Shirts in original trail prints that connect our community and can even stand up when you step up.
See Town Shirt Co.